Partnering with brands has always been a part of my DNA as a producer. My first job in corporate was creating branded content for NBC Universal’s International Networks in Latin America around 2016. My time in that department taught me not only how to generate creative proposals from scratch but also pitch them to agencies and clients themselves. It shaped the way I approach every project and challenge today asking: where is the connection? It’s almost always right in front of you, if you know where to look.