PORTFOLIO

PORTFOLIO

A Multi-hyphenate Producer & Storyteller

Victoria De Armas

A producer by trade, a creative by passion and a collaborator by heart, I’m always looking for insight-sparking partners to tell stories that bridge the world’s gaps.

I founded AHA Media Studio under the belief that well told stories can change lives by shifting perspectives. I rebranded it into a new concept called Parallel25, to focus that idea into development and production of larger scale projects for the global market.

If you have a story that can change perspectives, reach out and let’s talk.

victoria@ahamediastudio.com

scripted & unscripted development & production, tv series, Commercial, branded content, digital, social, podcasts.

I'm an entertainment executive, producer, and creative strategist with more than a decade of experience spanning development, production, branded content, and commercial storytelling across formats and markets.

My background includes corporate broadcast networks & TV studios, ad-agencies and independent production companies, where I built scripted and unscripted slates from the ground up, produced TV pilots, led creative production for branded content and produced multi-platform campaigns for global clients.

I’ve also independently identified emerging talent, and guided projects through every stage of production, from concept to delivery. Bilingual in Spanish and cross-culturally fluent, I specialize in connecting creatives, brands, and audiences to tell stories in legacy and new media formats that sit at the intersection of creative vision, commercial strategy, and production leadership.

Mainly operating from the US Hispanic and General markets, I’m a cultural translator, storyteller and avid consumer of everything entertainment. I’m also an efficiency obsessed, creative problem-solver and a highly organized multitasker.

Things I do.


See potential early


Define tone


Connect the right people


Build the version that travels


Own end-to-end processes


Lead Creatives


Make projects legible to buyers


Find a way

Partners & collaborators